Branding Research Center | CAFR

About Us

The Branding Research Centre creates, gathers, and shares insight on how to build and maintain strong brands.

Combining the research and intellectual capital of academia's foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.

The Center was founded in 2016 at Shanghai Advanced Institute of Finance under the direction of Professor Xinlei Chen, a renowned authority for cutting edge marketing research. The Center has strong partnership within various industries and institutions, providing an unmatched resource for researchers and practitioners.

Products and Services

Today, the Branding Research Center focuses on the development of a set of core products with a combination of teaching, research, publication and consultancy.

 • Developing applicable and tailored branding and marketing courses to firms and institutions;

 • Conducting market research that links cutting edge theories to the real problems under current socio-economic conditions in China;

 • Publishing research reports that shares light on marketing and branding insights;

 • Offering consultancy services to firms across various sectors including finance, retail, supply chain and key players in service industry.